Oh, yeah it’s been awhile, surprise. Well that being said maybe I should move on to other pastures that are slightly greener. Movies? TV? I mean they certainly seem to be having something of a renaissance. What the hell is wrong with the gaming industry? Tv and movie’s can justifiably follow a, “If it ain’t broke don’t fix it” standard, and while failing to innovate, can still provide us with some decent entertainment. Oh but in video games? HAHAHA. The ironic thing is they follow their own form of, “If it ain’t broke don’t fix it.” The kind that only publishers and developers benefit from;
“Oh let’s do what we’ve been doing for the past couple years! Hype up a videogame and lie about it’s actual quality so that come release day we don’t even have to give a shit anymore! The fans will do that for us when they buy up every single copy of a game on launch day!”
…But really. Remember when you could walk into a Gamestop and find a used game? You’d inspect it, look at some gameplay, shrug or look excited. But the most important part of any ritual in acquiring a new videogame would be to look at the reviews. Analyze them, study and compare each one, until you could decide if the game was worth a shot. And you know what the best part was? Anyone could tell you right then and there whether it was good or bad. Batman: Arkham City? “Great game, truly a shining example of how videogames can be an entertainment medium.” Sonic Unleashed? “…It might’ve looked sorta nice awhile back but there are just way too many bugs.” (Now for the record, I quite enjoyed Sonic Unleashed, when the game wasn’t speeding ahead of itself but anywayyy)
See how it used to be even just a couple years ago? Games were either good or bad. There was no mediocre, there was no grey area, there were just honest opinions approving or negating gaming as a whole.
Oh but now? HAHAHA. Hilarious. There’s one big company that really perpetuates this stereotype more than anyone though. And no, it’s not EA most of the time there marketing is so poor that you can call bullshit a couple months in advance (usually). I’m thinking more about Ubisoft. Now, Ubisoft isn’t by any means a bad company. There are still quite a few enjoyable titles published under their name. But about every other year we get this one title that looks stunning at E3, is hyped up by millions of people, raved about by crticsandthen subsequently is hated on by actual human beings.
It’s not to say that games such as Assassin’s Creed 3 or Watch Dogs were bad, per se. But these games were marketed as non-stop action and revolutionary, when they’re only so different from their predecessors. Again, I never hated either of these games. I had to come into both with no expectations because a couple days before launch I realized how unbelievably bad they would be. Unfortunately not everyone else felt that way.
Now, picture a young individual a couple years from now, who walks into Gamestop searching for a new title. He glances at a game such as Assassin’s Creed 3 or Watch Dogs, and decides to look into them. But very quickly the boy becomes confused. The critics consecrate these games, but normal people trash and despise it. “But it looked so cool in the trailer, why does everyone hate it so much?” The boy is forever torn on who to side with, when truth is both fans and critics should be in the same camp. If he ends up playing his choice of game, he’ll end up feeling disappointed. Either fans have tarnished it, or critics have reveled in it, while neither one is often right.
That’s where the gaming industry really is, sadly. Games are hyped, then quickly shoved aside as boring or forgettable by anyone else. Gaming needs a renaissance.
And I suppose that’s where Gamescom came in.
Part 2 coming soon!